Crafting Compelling Narratives That Ignite Change

CHALLENGE:
The National Juneteenth Museum (NJM) is a first-of-its-kind cultural center that will serve as a national and global destination to honor the history of Juneteenth and preserve the stories of the enslaved and those who overcame the hardships of oppression. Slated to open in 2026, Museum leadership engaged the Collective to help build its national profile.

PROGRAM:
We worked with NJM leadership to hone their messaging and narrative focusing on the Museum’s role in national conversations on Black history and representation.

OUTCOME:
The Collective is connecting with government leaders, civil rights organizations and other key stakeholders to garner additional support and to begin building a visitor base for when the museum opens its physical space.

CHALLENGE:
We Mean Business is a coalition of the world’s biggest businesses and non-profit organizations working together to drive ambitious corporate action on climate change.
To help achieve the Paris Climate Agreement, the coalition wanted to work out how it could help ratchet up the climate ambitions of the heaviest emitting sectors – auto makers, cement manufacturers, and utilities

PROGRAM:
We conducted extensive research on the external landscape surrounding these sectors, concerning the financial, social, and political challenges they are facing. This gave us insight into the unique opportunities for change in each industry and the existing pressure points
We helped We Mean Business develop new bespoke engagement and communication plans that can activate across sectors and geographies.

OUTCOME:
We leveraged the most powerful and influential voices into the sector to amplify the message.
Our plan helps the coalition raise its voice at key tables around the world like the UN and help set the agenda and the standard of leadership in the climate change debate.